Cultural DNA: The Psychology of Globalisation

This new book from Gurnek Bains claims that it will change the way you look at the world. We found the book to be an interesting and well-researched read that takes you on a wide-ranging journey through behavioural genetics and cultural evolution complemented by data from the extensive psychological testing undertaken by the author’s consultancy, YSC.

Overlaying the science are many anecdotes from Bains’ travels to all corners of the globe. The book’s chapters cover seven regions of the world and each builds a detailed and nuanced picture of the culture of that region. The book will be useful for those who already have an appreciation of cross-cultural challenges but are curious about the reasons for the differences, as well as those who may need an introduction to a particular region to prepare for a new engagement.
For a detailed review of the book, click here to download